NovaGrowth Omnichannel
Website & Mobile Experience Redesign
Client
NovaGrowth
Project Duration
4 Weeks
Website
Context of the Project
NovaGrowth had a strong product but struggled with a high bounce rate and low conversion rates on its landing page. Their existing site lacked cohesion, had usability bottlenecks, and failed to clearly communicate their value proposition. With a growing user base and increased competition, they needed a design-driven approach to optimize their digital experience.
Problem to Solve
The biggest challenge was transforming a cluttered and uninspiring website into a high-performing, conversion-focused platform. Users were dropping off due to slow load times, confusing navigation, and an outdated interface. The NovaGrowth team needed a solution that not only looked great but also performed seamlessly across all devices.
Design Process
Thomas approached the project with a structured yet flexible design process. Starting with an in-depth usability audit, he identified key friction points and opportunities for improvement. Using Framer’s advanced capabilities, he designed a sleek, interactive interface that improved clarity and engagement. The redesign focused on:
Streamlining navigation for a frictionless user journey
Enhancing visual hierarchy to guide users toward key actions
Optimizing page speed and responsiveness for mobile and web
A/B testing multiple design variations to refine conversion elements
Result
The impact was immediate. Within three months of launching the redesigned site, NovaGrowth saw:
48% increase in conversion rates
37% lower bounce rate
Significant improvement in mobile performance and engagement
By combining strategic design decisions with data-driven iterations, Thomas transformed NovaGrowth’s website into a powerful asset for their business growth.
